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Enquirer Consulting Group / Prepared for XS Supply
August 2026

The deal sells itself.
The reach is the work.

Tyler, you said okay, let's talk. Here's the short read before we do, so the call starts halfway in.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Ten years of the better deal, quietly.

01
You co-founded XS Supply, ran the numbers as CFO for a decade, and took the CEO seat in August 2025.
02
The model works. Facilities sell you their surplus, and your site counts 500+ facilities served, buying genuine OEM product at 20 to 40 percent below list. Your own words: TJ Maxx, except with high-dollar medical supplies.
03
3,000+ SKUs from 50+ manufacturers. Single units, no case minimums, no long-term contracts. For a materials manager under budget pressure, that is an easy yes.
04
But the front door is quiet. One contact form, one phone line. The buyers who already know you order. The ones who don't, don't.
05
And growth sits on your desk. The marketing certifications you stacked up last fall say you're building that muscle yourself, in between running the company.
A two-sided model needs two pipelines: facilities that buy from you and facilities that sell to you. Both start the same way, someone opens the conversation.
Prepared for XS Supply
Where this goes

From taking orders to starting conversations.

Today
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Revenue arrives inbound. The catalog takes orders from buyers who already know the name.
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New-account growth leans on word of mouth, repeat buyers, and whatever marketing time the CEO can spare.
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The sell side and the buy side both need reach, and neither has a dedicated pipeline.
In the first weeks and months
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A named universe of US hospitals, surgery centers and materials managers, built to your definition of a good account.
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A steady weekly flow of first conversations with buyers who have never heard of XS Supply, and with facilities sitting on surplus you want.
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Every message researched and written for one named person, in your voice, carrying your price point and your terms.
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Positive replies land with you and your operator, with a way to reach the person.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for XS Supply

A reach layer for both sides of the model.

The account map

The named universe of US hospitals and surgery centers, down to the materials manager and the purchasing director, plus the facilities holding surplus you want to buy. You tell us which ones count and which ones never will.

The message

Your price point, your no-minimums terms and your buyback program, written fresh for each named person. No templates, no blast.

The handover

The playbook, the data, the tooling, the dashboards and a trained operator sitting inside your team. After four months the engine is yours, not ours.

This is not an agency retainer and not a rebrand. It is the outbound function XS Supply has never had, built once, proven in market, then handed over.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

US hospitals, surgery centers and materials managers, mapped to the named buyer and filtered to your definition of a good account.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits XS Supply

Built for a buyer you can name.

01

You'll want the math. Good.

A decade as CFO means you'll judge this on cost per conversation and pipeline per dollar. So do we. The dashboard is yours from day one.

02

Your universe is finite

Every hospital and surgery center has a materials manager with a budget line you can undercut. That is a named list, not an addressable-market guess. Outbound was built for exactly this.

03

Both sides compound

Every seller conversation is inventory. Every buyer conversation is revenue. One engine opens both, and each side makes the other stronger.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$1M+
New business sold by clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
The same engine ran inside Innovative Medical for diagnostics outreach. Cumulative numbers from live client campaigns.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

You said let's talk. Here's the talk.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings a first cut of the named universe, both sides of it, buyers and surplus sellers. You tell us where the list is right and where it is wrong.
  3. If it fits, we agree the scope and a start date. If not, you keep the read and the account map.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for XS Supply.